8ighth assignment

This piece is probably one of my best this semester, of course its all a matter of opinion. But out of all my classes I'd say this is my favorite piece, everything about it is appealing. Joseph Muller-Brockmann's work really appealed to me for its simplicity and the geometric shapes that are used to constructe his grid system. My favorite thing about this piece are the colours, though they didnt print out exactly, the richness of those off colours are very appealing and the fact that there is absolutletly no white anywhere in the poster is another design 'turn on' for me. Every since I was young the colour (shade) white has simply disgusted me, there was a time when I'd walk around feeling nauseus because there was so much white around me. So I gave the text side a creamy off white that I really really like its alittle darker but softer then white and alot more comforting, which is an interesting contrast for the other side which is full of darker more precise colours. But despite that the black of the text helps to balance the two sides out. One may notice that there are no capital letters anywhere in the text and its a very simple font (myriad) that looks like a skinny arial. Though through my research I discovered that Brockmann is a fan of simplicity and font styling like that, having very little capital letters in any of his poster and a very simple yet noticeable font. Finally the reason I choose to do all the text in Swedish is simply because Brockmann is swiss and I thought that if there was going to be an exhibition for his work it mine as well be in Switzerland and if its in Switzerland the text isn't going to be in english. Another reason was just a little spice give it something different, the fact that the viewer can't read it can attract them even more giving them a wanter for more. What does it mean? Is it all just random words? Why not english? Should I try to translate it? or they might even try to translate it all on their own or whatever parts they can. If that personal translation is done succesful then the viewer will get a sense of accomplishment and like the poster even more in return. There could be other things that the text inspires but thats all I can think of right now. Anyways not much else to say about this piece, so the next few pictures are just sources inspiration that I had while constructing this piece.

7 re-do

This is my lighthouse logo re-do. In this version I put more work into the logo and discovered that it had more potential then I originally thought. There are many excuses I could drop to cover up why I didn't do any of this in the first place, but they're all irrelevent at this point. Liking the direction I took with the pictogram in the lighthouse, I wanted to incorporate that same idea on the other side to give the logo a sense of symmetry. So i replaced the 'O' with a piece of sushi as the lighthouse is a sushi bar. Then not wanting to stop there I decided to use another simple pictogram so I put in two chopsticks as an underline for the text. As for the light coming from the lighthouse I don't really like the light spewing out but I threw one in for the viewer to decide exactly what version they prefer, and I took it out for the black and white because I found it to be out of place, though it was an implication of light the fact that it was grey just threw the composition out the window. But ya thats about all I have to say for this one, hope you like it

Seven7h assignment

This is the logo before I took it under my wing.

and this is the finished product.
I decided to give the Japanese sushi bar/restaurant a more modern touch. I apologize there’s no colour version of the logo, but I decided that a straight black and white image was more appropriate for what I was going for. The logo was made mostly in Photoshop, using multiple layers and filters. I used Illustrator for the text and for drawing the lighthouse that takes the place of the ‘I’. Another reason I choose to do it using mostly text is because I only recently got into using text to design, so I’m trying to take this new skill and develop it into a powerful tool. But ultimately, though the logo is simple, I feel it needs no further work as it strongly communicates the style I was trying to get across. If I was to do more it would probably be along the lines of giving the lighthouse a beacon shining from the top, and applying a gradient to the letters to give the effect that light is shining on them. But when I was experimenting with that idea it complicated the logo to much and took away from what I was trying to accomplish. So in all I feel the logo could give the restaurant a more modern touch and a touch of class. I hope you enjoy it.

6ssignment six

This version is actually my second attempt at this poster. My first try was just to tacky and lame, there was originality in it but nothing about it really appealed to me. I had a blue and green gradient underneath a brick wall for the background, which slightly discoloured the brick. A record containing the text and the font name spewing from a spray can. In retrospect I thought it was a good idea but the way I had it assembled and how it was presented was just tacky. So I got rid of everything 'cept the text and came up with this. Using the record as inspiration I made this picture of a turntable using illustrator and threw the text on. Then the font name 'Graffit' was put together using three layers; two text layers one with outer glow, then the paint brush and the smudge tool on the third. The lines would've been more stylized, but the straight line seems more appropriate for using up that space at the bottom, as stylized lines would require more room at the side. All in all I prefer this one much more then the original, more simple and straight forward without to much clutter and nonsense distracting the viewer from whats important.